Understanding the voice of the customer is crucial to really understanding their needs and building a trusted relationship. When you combine that attentiveness with ADL’s emphasis on partnership you create mutually beneficial philosophy and strategy allows everyone to win. This story is a great example of how our team at ADL listens to our customers and exceeds expectations.

Our newest customer is a world leader in unique illumination applications.  Previously relying on offshore sources for LEDs and light engines, they recognized that they were burdened by poor product quality, a volatile supply chain, communication difficulties, and a lack of innovative collaboration.

ADL Technology solved all of these problems.  Using a key pillar of our business model, partnership, we were able to provide credible design assistance from the outset, making recommendations to improve the manufacturability and performance of their product line.  Their Senior Director of Technical Operations said,

“Appreciate your team’s support with our efforts to onshore our PCBA manufacturing to simplify our supply chain without upsetting the economic value proposition of our product.  Also appreciate how your team was able to jump in and provide support and solutions for improving the reliability of our controller design while minimizing the delay in getting it into production.”

And their CFO had this to say:

“Partnering with professionalism and a sense of urgency to deliver results to our customers!  I like it!”

What began in 2020 as an opportunity to quote PCB assemblies for a customer in one of our key business areas has evolved into a full-fledged engineering partnership. As a result of the trust we’ve built, we’ve advanced the relationship and earned engineering contract.

By aggressively seeking out and educating our customers in the Industrial and Lighting markets, among others, we have differentiated ourselves from our competitors as a reliable manufacturing partner.  We have also focused on those companies who are considering reshoring PCBA manufacturing; making the case that a total cost of ownership (TCO) assessment may favor returning the supply chain to the U.S., and specifically, to ADL.

Looking for a partner?

If you are looking for a partner who will listen, instead of just a vendor for your next project?

Request a Quote Today for your next PCB project or to reshore a current job.